Surge was Coca-Cola's citrus-charged answer to Mountain Dew, born in Norway as Urge in 1996 and landing in the US a year later. It didn't just taste different — it carried itself differently, marketed with a deliberately hardcore edge meant to lure devoted Dew drinkers away from Pepsi. For a certain kind of fuel-hungry kid in the late '90s, it wasn't a soda. It was a lifestyle in a green can.
By 2003, lagging sales had ended production in most markets, and Surge seemed gone for good. What was lost wasn't just a flavor — it was a piece of an era, the drink that fueled a generation's late nights and long afternoons. The shelves moved on. The fans did not.
This petition asks Coca-Cola to bring Surge back — even a limited run, even a respectful revival, even if it starts small. And here's the thing: we've proven this demand before. The SURGE Movement on Facebook pushed hard enough that Coke re-released Surge in 2014 via Amazon, followed by convenience-store returns and even placement in Burger King Freestyle machines in 2018. The signatures below aren't nostalgia on paper — they're customers with a track record. We've done this once. Give us the cans, and we'll do it again.
— filed by the fans of Surge (drink), at products.rip
Read the full story and sources on the memorial page.